The Art of Old Perfumery Arrives in NYC: AMAFFI Opens Opulent Boutique

AMAFFI’s unique brand of rich and luxurious perfumes is an ode to the old art of perfumery with artisanship and quality at its core.

The perfume house was conceptualized by the founder and president of the company, Madame Amaffi to create unique luxury fragrances. With boutiques located in London and Moscow, for the first time, they open a boutique in the United States, and their first, is in New York City. Their headquarters is located in Geneva, Switzerland.

Her vision was to create fragrances from natural ingredients and presented in AMAFFI designed crystal bottles that are comparable to fine jewelry artwork. These perfumes are an integral part of the beauty and elegance associated with today’s most sophisticated men and women. AMAFFI fragrances not only evoke bright olfactory emotions but serve as luxurious interior décor pieces and are decadent gifts for significant occasions.

Their Fragrance Philosophy

Thanks to their philosophy about the formulas, AMAFFI perfumes have a high durability and unfold with incredible notes. One of AMAFFI’s greatest achievements is attaining stability, projection and sillage, along with a high perfume concentration. To ensure the speed of fragrance formation, AMAFFI uses only alcohol in its perfume, never water as water simplifies the sophistication of natural oils and makes the notes less prominent. It is also scientifically proven that water has a memory and carries pre-existing emotions and information. Its presence would be superfluous and undesirable in an intimate dialogue between a person and their perfume. The average concentration is 22%. The brand prides itself in this meticulous perfume-making process that has led to the attainment of ideal proportions between pure essential oils and spirits.

About AMAFFI Fragrances

Each AMAFFI fragrance is created in Grasse, France a world renowned and important UNESCO location for growing flowers for the worlds top fragrances. The brand treats the creation of fragrances and the production of perfumes with the utmost care. They are very selective, working with only outstanding perfumers and ateliers. AMAFFI perfumers have complete freedom of creativity, time, and unlimited choice of raw materials, including the rarest flowers and plants grown all over the world. The ultimate goal is the creation of true perfume masterpieces for the great pleasure of their customers and fragrance lovers.

Sustainability is an important component to their function and is part of their values to all that AMAFFI stands for and the use of natural elements that is at the heart of the brand. All of their extraordinary fragrances use only sustainably grown flowers and plants of the highest quality to reflect the elegance, longevity, and luxury of the brand itself. They use the rarest and highest quality natural ingredients approved by IFRA (International Fragrance Association) and follows their recommendation for the safe concentration of natural components. The perfumes contain no coloring pigments apart from the natural color of the essential oils.

The Amaffi Fragrance Range

AMAFFI’s range of fragrances is deeply evocative of royalty, power, and glory with its Royal Range for men and women. Like their boutique, these fragrances are rich, sophisticated, possess depth and complexity.

Fragrances for Men and Women

The Casino Collection for men contains bottles with bespoke crystals on the caps and medallions in the form of a gambling chips with the inside of the boxes resembling gambling tables. Other AMAFFI perfume ranges include: Eclipse (Ovation, Arcanum, Forever Tango for women and Intrigrant, Havana, Hot Heart for men); Gods and Goddesses (Ariadna, Aphrodita, Selena, Poseidon, Morpheus, Apollon); Royal Black Diamond; Tropical Rain and Sultry Jungle; Pyramids (Tears of a Sinner, Savanna, Niagara Breeze, Black Jasmine); Amor and Psychea; and Royal Love Story.

Metallic Orb

Their metallic orbs are hand-finished in polished enamel, embellished with gold filigree ribbons inlaid by hand with 2,026 crystals and presented in black piano-lacquered boxes.

Bottles that are Works of Art

AMAFFI bottles are worthy vessels for housing these perfumes and reflect the character, mood, and name of each fragrance, embodying the highest level of craftsmanship. AMAFFI’s design bureau is responsible for the concept and creation of each bottle. Made in Germany and France from the highest quality glass and crystal and hand-decorated with exquisite materials including gilding, silver, crystal and jewelry, all AMAFFI bottles are patented works of art.

Companion Bottle

With each AMAFFI purchase, a 50ml companion bottle of the same scent is included for the convenience of always having your favorite fragrance with you. In addition, the perfume is wrapped with a professional deck of AMAFFI playing cards, an AMAFFI magazine showcasing all product ranges or the brand’s signature luxurious scented
candle.

Where to Acquire

To ensure the brand’s distinctiveness, AMAFFI fragrances are made available exclusively at the AMAFFI boutique in New York City, it is located at 44 East 57th Street in New York City.

AMAFFI has plans to open several more boutiques in Asia, The Middle East and Europe. Opening their fragrances to the world, they will also be launching e-commerce so that their fine perfumes are available directly, and at your fingertips.

For more information, visit www.amaffi.com