LTI Announces World’s Best Hotel Brands 2021
In this latest World’s Best Luxury Hotel Brands report, created by and shared with us by LTI – Luxury Travel Intelligence has taken the past 12 months to apply the perfect assessment process: a rigorously defined algorithm that measures the performance and values of luxury hotel brands. This year, their algorithm has 131 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4736.
The touch points relate to overall brand performance, rather than the performance of individual properties. It is all about a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
Continuing investment and how well it is executed is also a major factor, particularly regarding new properties and the refurbishment of existing ones.
About The World’s Best Luxury Brands Report
No other organisation connects with the global luxury hotel industry in the way that LTI does. Their researchers engage with everyone from CEOs of the brands they have rated to thousands of management, staff and guests. This is all part of the process for creating their destination led reports for their members (affluent, discerning travellers) but it also allows them to utilise their findings to create this unique report. Every year the process starts again – the results from previous years have no bearing on the following year. This does inevitably lead to volatility in each year’s results (such as this year), but this is a dynamic sector and we want to reflect what is really happening out there.
Covid-19 Impact
Their algorithm has been suitably adjusted to accommodate the multitude of Covid- related challenges that luxury hotel operators have faced during 2020 and 2021. This also accommodates how brands are responding to a significant shift in Covid- driven demands from the luxury traveller.
This year’s results are reflected as percentages, with last year’s positions in brackets.
2021 World’s Best Hotel Brands
1. Six Senses 83.3% (1)
2. Mandarin Oriental 82.6% (5)
3. Auberge 81.8% (3)
4. Aman 81.4% (2)
5. Belmond 79.9% (4)
6. One&Only 77.0% (6)
7. Oetker Collection 75.7% New Entry
8. Four Seasons 74.1% (8)
9. Rosewood 73.5% (7)
10. Raffles 72.7% New Entry
11. Viceroy 72.2% New Entry
12. COMO 71.0% (10)
We continue to be very impressed with Six Senses. It has an authentic blend of wellness, sustainability, warm hospitality and crafted guested experiences. Also, its leadership is exemplary. The recent addition of Neil Palmer as Chief Operations Officer will bring boundless experience, energy and further integrity to the brand.
Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order) Alila, Anantara, Banyan Tree, Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt, Peninsula, Ritz Carlton, Rocco Forte, Shangri-La, Soho House, St. Regis, Taj, The Luxury Collection.
Brands that currently have less than ten properties (our minimum requirement) but rate highly when applying our algorithm are (in alphabetical order) Airelles, Althoff Collection, Bulgari, Capella, Cheval Blanc, Maybourne, Montage, Nikki Beach, Pendry, Soneva.
New Entries
LTI has been tracking Oetker Collection for several years while they have been building an exceptional portfolio of globally renowned hotels. They have been particularly impressed with the meticulously rebuilt of The Eden Rock in St Barths and their creation of The Woodward, a 26 room all-suite hotel on the shores of Lake Geneva, which opened in September.
Raffles, with a new CEO at the helm, has been quietly creating a raft of impressive new properties across the globe.
Viceroy has also shown great courage and commitment to building a global modern luxury hotel brand offering intuitive service, authentic experiences and provocative design.
Membership
For more information, visit their website www.lti-members.com/
EAT LOVE SAVOR Editorial
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