Luxury advertisers often favor luxury magazines and high-end lifestyle media to target their affluent consumers with their advertising campaigns. Selecting the right publication to launch a marketing campaign can, however, be sometimes complicated. This is especially true for premium and luxury brands who have to carefully consider the context in which their products will appear.
To help luxury advertisers select the right media mix, Luxe Digital recently published a comprehensive review of the best luxury magazines for advertisers to launch their marketing campaigns. This is the ultimate list of affluent magazines for marketing professionals.
This first ranking focuses on Southeast Asian publications to target affluent consumers and high-net-worth individuals (HNWIs) in Asia. From Singapore to Malaysia, Indonesia, Thailand, Vietnam, Macao, and Hong Kong, these are the best luxury magazines to plan the optimal marketing campaign and reach an affluent audience in the region.
The online versions of luxury lifestyle magazines in Asia often provide a broader reach than their print editions. This allows luxury advertisers to go beyond the HNWIs and connect with aspiring professionals and upcoming affluent. Most of these new readers are coming from the Emerging Markets of Southeast Asia, where the middle-class purchase power is growing at a faster pace than in Singapore and Hong-Kong.