luxury retail


Digital is profoundly transforming the luxury retail industry. Most luxury brands are now embracing online retailing, including for their most high-end and prestigious collections, to answer the demand from their young affluent consumers. By 2025, nearly 20% of all luxury sales are indeed expected to take place online. The trend will only accelerate further in the coming years as new consumers in emerging markets come online. It’s been challenging, however, for luxury brands to match their online sales experience with what customers can expect when entering a boutique. It is particularly complicated for brands to communicate a sense of uniqueness and rich history while complying with certain standards that customers have become accustomed to when shopping online. New technologies deliver a flawless online retail experience New technologies are emerging to help answer that problem. A new report from Luxe Digital found that artificial intelligence for luxury brands is increasingly enabling…