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history of Estee Lauder

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Pablo Picasso is quoted as saying, ‘Action is the foundational key to all success.’ This statement rings true for one of the most successful, female entrepreneurs in America’s history, Estée Lauder. Profile of ESTÉE LAUDER, The Woman and the Brand: The Beauty of Success Estée herself said, ‘I did not get [success] by wishing for it or dreaming about it or hoping for it. I got there by working for it.’ Founder of the Luxury makeup line loved by women the world over, Josephine Esther Mentzer lived modestly in New York City with her immigrant parents. Her humble beginnings in the beauty care industry started when she sold skin care creams created by her uncle, a chemist, to local resorts and beauty shops. In 1948 after creating a skin care line of her own with husband Joseph Lauder, she worked hard to persuade luxury specialty store Saks Off 5th Avenue…