Collector Square


The year 2017 is an important year for watches, with many models celebrating landmark anniversaries. In collecting terms, an anniversary generally means that a watch will rocket in value and new collectors might pop-up, making it a lucrative time both to buy and to sell. This is, in part, thanks to a marketing drive by brands that capitalise on the potential to create renewed interest. Furthermore, many auction houses and pre-owned websites will mark the occasion by hosting special sales dedicated to these brands and models. Pre-owned luxury retailer, Collector Square, has developed a unique international database – the LuxPrice-index© – which compiles and analyses hundreds of thousands of bag and watch auction results over the last 12 years, offering a point of reference for the changing value of pre-owned luxury goods. On the 50th anniversary of the Rolex Daytona in 2013, Collector Square recorded a staggering 79% increase in…