BOOK: THE ART OF LUXURY SELLING
The “Art of Luxury Selling” is the result of proactively and professionally performed retail core competencies at the point of sale (POS). This book by Peter Aristodemou describes a holistic consulting and training approach offering a 360° view on all aspects of luxury retail sales and service at the POS.
Presenting and selling luxury creations is an honourable, magnificent, and versatile profession. It requires the perfect blend of brand expertise, product value knowledge, customer empathy, selling skills, presentation savoir-faire, style consultation, and service excellence.
When it comes to luxury, it goes beyond purchasing, it’s about dreaming, desire, anticipation, the luxury buying experience. It all begins in the mind, and the psychology of luxury buying. In crafting a unique and personal buying experience it is important that it allows luxury buyers to see and feel that they are acknowledged professionally, consulted, and treated in a memorable way helps to make choices with confidence which in turn their appreciation of both luxury products and chosen and the brand. First point of contact in the store with your luxury brand are your sales consultants. It is your luxury sales consultants that help your luxury buyers dreams come true making those consutants a vital component of the experience with your brand.
This book is designed to provide its readers with new ideas and insights, helping establish a culture of superior service excellence!
- Hardcover: 154 pages
- Publisher: tredition (20 May 2016)
- Language: English
- ISBN-10: 3734501954
- ISBN-13: 978-3734501951
- Product Dimensions: 15.2 x 1.1 x 22.9 cm
About Peter Aristodemou
Peter Aristodemou is the founder and CEO of AristoDeLuxe, a luxury retail management consultancy. With over 20 years of experience in the world of luxury, Peter is specialised in taking a “big picture” view of his chosen field. He has helped clients integrate retail training into business and sales strategy, ensuring measurable results and a return on investment. He has designed and delivered training programmes in more than 25 countries in Europe, Asia, the Middle East, and the Americas. www.aritodeluxe.com.