The Macallan Horizon, the first limited edition single malt whisky produced as a result of the brand relationship between Bentley Motors and The Macallan, has been given a revolutionary new look.
The Macallan Horizon incorporates six unique upcycled, repurposed, or ethically sourced materials that are integral to The Macallan and Bentley Motors, in homage to The Macallan’s acclaimed Six Pillars - the foundation stones of the brand that account for its distinctive single malt whiskies.
The prototype of The Macallan Horizon fuses traditional craftsmanship, recycled materials, and an exclusive horizontal design, reflecting the partnership’s sustainability core as well as a shared goal of innovation. The prototype represents a joint ambition of Bentley Motors and The Macallan to build a sustainable future from the rich heritage of both brands.
The extraordinary single malt whisky being created for the release will also tell its own story of recycling and sustainability.
At the heart of the design is a hand-crafted glass bottle with an extraordinary 180-degree twist, representing The Macallan and Bentley Motors’ mastery of space and time in developing the prototype. The vessel is then surrounded by a complexly twisted 3D structure made of beautiful, sustainable materials. The structure’s arms are made of:
- Recycled copper from the disused, curiously small spirit stills which were located within The Macallan’s former distillery
- Aluminium recovered from the production of the Continental GT, Flying Spur and Bentayga at Bentley’s home in Crewe, England
- Recycled wood from both brands
- The world’s lowest CO2 leather, locally-sourced in Scotland, and also used in the highly exclusive Bentley Mulliner Batur grand tourer unveiled yesterday.
Bentley’s Product and Lifestyle Design Manager, Chris Cooke, comments:
“Our prototype for The Macallan Horizon is truly pioneering in both its design and use of materials. It’s a fusion of the sharply defined yet curvaceous Bentley design DNA, The Macallan’s innovation and recycled materials from both iconic British brands. The form of the design has allowed us to treat light as a material in itself, and the interplay between light and repurposed wood, aluminium and copper is extraordinary. In being both an object of beauty in itself and having such strong sustainability elements, it’s a representation of what’s coming next from our partnership.”
Jaume Ferras, Global Creative Director for The Macallan, comments:
“Taking inspiration from the car industry, we are showcasing our creative development of The Macallan Horizon, which is among the most ground-breaking projects we have embarked on in our 200-year history.
“Working with Bentley Motors has inspired us to see things differently. In the whisky world, everything is upright, such as our stills and our bottles. When we looked at the horizontal direction pursued by Bentley Motors as part of the automotive industry, it made us consider if and how we could adapt this format for whisky, which ultimately requires to be poured.
“I am incredibly proud of the revolutionary design we have created for The Macallan Horizon and the unique sustainable materials we are incorporating as part of our commitment to a better world. It simply would not be possible without the incomparable craftsmanship and creativity for which The Macallan and Bentley Motors are renowned, and is the embodiment of the uncompromised excellence pursued by The Macallan since 1824.”
The Macallan Horizon will launch in Summer 2023.
In July 2021, Bentley Motors and The Macallan announced their global brand partnership.
Both brands have committed to sharing learnings from their respective industries while continuing to pursue the uncompromised excellence for which they are renowned. They are united by a dedication to craftsmanship, creativity, innovation, and sustainability.
The Macallan Horizon honours their union and their quest for a better future.
