Lalage Beaumont is a British fashion designer, who has been quietly making a name for herself designing clothes that are ever elegant and classically designed.
Her beautifully made womenswear combines the elusive, old-world quality of British dressing, with a joy in colour and unabashed femininity. Tailoring, textiles and finish are hallmarks of her line.
Origins of a Designer and Line
Her first name may derive from the ancient Greeks, and her surname is Norman French, but Lalage (say ‘La-La-Ghee’) Beaumont is ever the English woman. She grew up in the great British fashion houses, steeped in the tradition of impeccable British tailoring. By the age of 25 Beaumont was head womenswear designer at Aquascutum, and went on to play a significant part in two beloved British brands: Burberry and Mulberry. “I suppose I could have gone to Milan or Paris, but I love it here, in England, in London.”
[pullquote]“ It takes time to find your feet, to understand how to communicate and display your work – but I feel ready now to reach a wider clientele” she says, as she prepares to launch her SS2014 collection. “I am lucky that London style is appreciated throughout the world.”[/pullquote]
Briefly persuaded to leave town for New Zealand, where she honed her skills as a buyer and retailer of designer brands, Beaumont returned in 2004 to launch her own label. Now there are two Lalage Beaumont boutiques, perfectly positioned in Mayfair and Knightsbridge, where her designs are attracting new fans on a weekly basis.
A Lover of Color
Lalage specializes in exquisite fabrics and her sense of colour. Her tweeds are legendary – sourced from the oldest mill in England, which has also been supplying the house of Chanel since it’s inception. There are specially woven English jacquard silks, exclusive embroideries and feminine prints.
Clothes Designed to Make the Woman
An important aspect of Beaumont’s pieces is that they’re designed for women’s lives. Here is no fantasy for what you should become; these clothes make the most of the women you are, and for that, many are profoundly grateful. Lalage Beaumont is appreciated in equal measure by both young and mature women.
Lalage Beaumont is the designer who gets the equation between fun and formal just exactly right.
Partnership with Hat Designer Vivien Sheriff
Hats by Vivien Sheriff, selected to compliment the Lalage Beaumont collection will be in store at Lalage Beaumont in Beauchamp Place, London SW3