Signet New Pack Front View 2560x1440 ButterflyCannon Creates Special Packaging Redesign for Iconic Glenmorangie Signet - EAT LOVE SAVOR International luxury lifestyle magazine and bookazines
Food and Beverage,  Luxury Lifestyle,  Spirits

ButterflyCannon Creates Special Packaging Redesign for Iconic Glenmorangie Signet

Signet-New-Pack-Front-View_2560x1440

ButterflyCannon has redesigned the packaging for Glenmorangie Signet. This iconic single malt draws upon 170 years of wisdom and craft to create a velvety smooth, rich and complex whisky.

Glenmorangie Signet is a multi-award winning expression in the Glenmorangie range of single malts. The challenge was to effectively communicate Signet’s unique provenance and product story to consumers.

Jon Davies, Creative Director, ButterflyCannon, says ”Good packaging clearly communicates what it contains, great packaging should evoke the product and brand story in a way that seems effortless. Signet represents a timeless masterpiece, representing the harmony of man working with the land over hundreds of years. This story was the key to unlocking the packaging design.”

A Special Box for a Special Single Malt

A rigid board box with a seamless, frontwards opening door, allowing Signet’s iconic bottle to be showcased in the way it deserves, is wrapped in a matt black, soft touch Skivertex Matara stock from Winter and Company, inspired by the richness and smoothness of the liquid within. Whilst inside the pack, bespoke illustrations were commissioned to communicate the liquid’s sophisticated provenance in a timeless, pared back way.

Glenmorangie’s iconic Signet was given special attention on the pack. Rich with layers of intricate detail, the Signet was printed onto a ceramic tile, giving it a cold, crisp tactile quality that evokes the pure spring water that the whisky is made from.

Mike Atkinson, Global Marketing Manager for Glenmorangie adds, “a whisky of such outstanding quality which has had this much time, care and attention lavished on it deserves packaging to match. Just like Signet itself, it’s the many subtly crafted individual elements in ButterflyCannon’s design that combine to create an extraordinarily well thought out and impactful piece of packaging, fitting of this unique expression.”

EAT LOVE SAVOR® International Luxury Lifestyle Magazine & Bookazine is a prestigious publication beyond the ordinary. We are a foremost advocate of intelligent, informative editorials, interviews and features. We bridge the gap between old world knowledge of luxury and the modern age needed for a holistic approach to luxury living, with a feminine touch. Brands cannot pay for coverage allowing us to be unbiased in our guiding readers through our world of luxury goods, services, and experiences. For all the tiers of wealth, we are a best kept secret in luxury and a must-read for those who wish to be indulged in refinement and entertained with class. Founded, edited and published by a woman, an award winning entrepreneur with an innate understanding of luxury and 30 years of independent study on the subject. We’ve been named on the list of Top Sites for Luxury in the World and Top Luxury Lifestyle Magazines to Follow.

Do NOT follow this link or you will be banned from the site!