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meta-luxury

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Co-author Rebecca Robins, of the must-read resource book Meta-luxury: Brands and the Culture of Excellence is a champion in strengthening and making sense of the often misunderstood definition of ‘luxury’ and its fast changing dynamic as the appetite and consumption of luxury evolves like never before in history. This book released in 2012, is a must-read to get a clearer understanding and to make sense of what luxury really is — to know what are its key pillars, to understand what it is not, and it maps out something of a blueprint to what makes up the DNA of a luxury brand, a true luxury brand, and moves luxury beyond luxury. Getting beyond the marketing term and taking ‘luxury’ into the future, the authors take you inside via conversations with extraordinary talents in the business of luxury. Five years after its release we caught up with Rebecca Robins, to get…

Rebecca Robins and Manfredi Ricca are appointed Honorary Judges of the 2014 Luxury Lifestyle Awards for their acknowledged experience and expertise of the luxury sector. Rebecca Robins, Director of Europe, the Middle East and Africa (EMEA) and Latin America and Manfredi Ricca, Managing Director of Interbrand Italy have been appointed Honorary Judges of the prestigious Luxury Lifestyle Awards 2014. The ceremony will take place on August 29, 2014 at The Langham in London, UK. Interbrand is the world’s leading brand consultancy. “To have our talents and expertise acknowledged by such a renowned award is an important achievement, said Simon Bailey, CEO of Interbrand EMEA & LatAm. “Rebecca and Manfredi have uniquely examined what is at the heart of true luxury and we are very proud that the ‘Meta-luxury’ paradigm has become part of the global luxury lexicon.” The Luxury Lifestyle Awards is an international award that aims to honour the…