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Capturing the legendary luxury and extraordinary performance of Bentley’s new SUV, the new fragrance Infinite Rush embodies the spirit of the modern adventurer and is dedicated to those who consistently push themselves to the limit. Just as the new Bentley Bentayga takes luxury to new heights, with no limits to its exceptional performance on and off the road, so Infinite Rush appeals to the man who enjoys sensational experiences. Calm and confident, he regularly explores new horizons, captivated by extreme scenarios such as driving the Bentayga through sand dunes in the desert, or jumping from a helicopter into the sea. Always intent on getting the most out of life, going further while staying focused, he remains relaxed and ready for the next challenge. He cultivates curiosity, surprising himself and never choosing the easy option. The Infinite Rush fragrance has been created in his image, with a breathtaking, spicy freshness and…

Bentley launches its first luxury fragrance range for men, which brings together the two world-renowned brands of the master French crystal maker Lalique and the iconic British car company. “Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle,” says Silvio Denz, CEO of Lalique. ‘Lalique for Bentley Crystal Edition’ The collaboration between Bentley and Art & Fragrance, owner of Lalique, creates the bespoke ‘Lalique for Bentley Crystal Edition’, an impressive crystal flacon with the legendary ‘Flying B’ Bentley mascot. Finely wrought in gleaming crystal, the dynamic styling of its wings epitomises timeless beauty. Daniele Ceccomori, Bentley Designer, says: “The crystal edition is a masterpiece of craftsmanship, reflecting the unrivalled luxury and elegant…