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With the holidays season fast approaching, luxury travel and hospitality brands are ramping up their marketing efforts. With most affluent travellers now researching, planning and booking their holidays online, it is essential for luxury brands to be present at the right time if they want to attract potential visitors. The online customer journey provides indeed luxury travel brands with new avenues to engage their consumers across devices and channels. Mobile and social media, in particular, are playing an increasingly important role in the decision process of wealthy travellers. Tourists will browse through their Instagram feed and seek recommendations from their friends and trusted social media influencers to find inspirations on where to go. In addition, younger affluent travellers are looking for original and authentic travel experiences. They want to explore new locations and experience different types of vacations. These changes provide luxury brands with new opportunities to inspire and influence…

The Foundation of the Grand Prix d’Horlogerie de Genève has enlisted the services of an experienced figure. Raymond Loretan, the new President of the Foundation, took up his position in January 2018. He wishes to continue developing this institution on both national and international levels and to impart fresh momentum. While guaranteeing the strict independence and neutrality of the Grand Prix, he believes the Foundation must explore new modes of cooperation to ensure its sustainability and to continue promoting the reputation of the watch industry both within Switzerland and worldwide. Raymond Loretan succeeded Carlo Lamprecht, who had chaired the Foundation since its creation in 2011. Carlo Lamprecht served the GPHG with energy and dedication, alongside the Director of the Foundation, Carine Maillard. After seven years in this role, he expressed a wish to step down in order to devote more time to other activities. The Board of the Foundation expresses…

Whenever I visit Switzerland for business, I am impressed by the rigour and commitment that the Swiss demonstrate towards professionalism, finesse, perfection and their immense sense of pride. With so many luxury brands making up its 41,285 km² it truly is incredible with what this population with its orderly ‘clockwork’ attitude has been able to produce. It takes a certain ‘je ne sais quoi’ to deliver what the Swiss seamlessly manage to do and Baselword is no exception throughout the years of its splendid existence. One hundred years to be exact. As one of the world’s most unique jewellery and watch shows gets underway, all eyes are on the key players from the sector who contribute to what is arguably, the most brilliant industry in the luxury world. Maintaining your sparkle in an ever-competing world of priceless gems One may ask, how is it that this industry manages to thrive in…

When we think of luxury, whether we think simply of the word itself or its products and services, there are many adjectives that may come immediately to ones…

As time plays on in its majestic and constant rhythm, the luxury industry continues to evolve. This ongoing evolution involves change in certain aspects, while other remain the same throughout centuries and are passed on generation after generation. Some of these evolutionary changes come from society which demands new rules for brands to deliver new products and services whilst maintaining certain values that are the foundation of the rest. Other changes come from the unique minds and hearts of an exceptional few who dare to question old and no longer relevant values and create new ones that relate more aligned to our life experience, that match better now what we see in luxury with how we want to experience luxury now and in the future. These inspiring and revolutionary minds have existed throughout history and all of them share four common traits: They all have developed a strong personal brand within the Luxury…

Luxe Corp, the pioneer luxury Strategy & Management Consultancy company and business services provider to the luxury industry is pleased to announce that the 2015 Club e-Luxe International Summit will be held on Thursday 4th June 2015 at Hotel Shangri La in Paris. The theme of the event is “Smart Luxury : Taking Luxury into the Smart Age”. The Club e-Luxe International Summit will provide luxury companies with advanced digital solutions through in-depth Presentations, Live DEMOs, Panel Debates, CEO Conversations and other interactive sessions by practicing international experts, led by Luxe Corp’s team of expert Luxury Business Analysts. [pullquote]In an official statement, Luxe Corp’s Executive Director Mrs Uché Pézard stated that “This year’s Club e-Luxe International Summit with has the theme of Smart Luxury, will bring a new dimension to digital luxury by placing a spotlight on technology-enhanced products and services. We’re looking forward to sharing the latest digital luxury…