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With the holidays season fast approaching, luxury travel and hospitality brands are ramping up their marketing efforts. With most affluent travellers now researching, planning and booking their holidays online, it is essential for luxury brands to be present at the right time if they want to attract potential visitors. The online customer journey provides indeed luxury travel brands with new avenues to engage their consumers across devices and channels. Mobile and social media, in particular, are playing an increasingly important role in the decision process of wealthy travellers. Tourists will browse through their Instagram feed and seek recommendations from their friends and trusted social media influencers to find inspirations on where to go. In addition, younger affluent travellers are looking for original and authentic travel experiences. They want to explore new locations and experience different types of vacations. These changes provide luxury brands with new opportunities to inspire and influence…