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luxury fashion

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Digital is radically transforming how luxury brands can reach and engage with their affluent consumers. We’ve talked before about the effects that digital are having on the entire high-end luxury retail industry, for example. Luxury brands are now able to speak directly to their customers and tell their story in new unique ways. But some brands are doing it better than others and it shows when looking at their online popularity. According to a new research by Luxe Digital, the top 15 most popular luxury brands online first and foremost excel at generating buzz but also deep connections with their consumers. The ranking of the hottest luxury brands is a good way to see who will do very well this year. Online popularity today is indeed a strong indicator of increasing sales at the end of the year. The list also makes for a great source of inspiration. By seeing…