Louis Vuitton


Louis Vuitton got it right a few years ago when they released a truly simple, back to basics message in a beautiful rendition entitled ‘Journeys’, directed by Bruno Aveillan. Leaving an indelible impression, Aveillan has set the benchmark for branded content with his films for brands such as Cartier, Swarovski Crystals, Audi, Samsung among many others. Each time, in every commercial, there is a heartfelt transparency that gets the viewer’s mind stimulated and an attraction to join in and be part of the offering. ‘Journeys’ led me to ascertain that today’s luxury is indeed an experience, emotion and knowledge. A journey: “A journey reflects exceptional discoveries and a vast knowledge of both our inner senses and the perception of the outer world.” We all, including luxury brands and especially the target audience in its world, find the attraction of a journey to place our everyday on hold and understand what…