impact of Chinese tourists on the luxury industry


The total revenue generated by in the travel and hospitality industry by tourists from China continues to grow in 2018. The United Nations World Tourism Organization (UNWTO) estimates that spending from Chinese tourists overseas now represents 21% of the global tourism spending. Interestingly, Chinese traveller spends on average more per person per trip than tourists from any other country in the world. source: Luxe Digital The impact of Chinese tourists on the luxury industry is thus remarkable. Hotels, restaurants and retailers all need to adjust their offering if they want to attract these new consumers. In a new report, Luxe Digital identifies four essential trends that are reshaping the luxury Chinese tourism abroad. Luxury brands and marketing leaders need to understand these new trends of they want to attract and engage with their Chinese consumers. Four critical trends shaping the Chinese tourism segment First, the profile of the Chinese traveller…