human index in luxury


LUXURY INDUSTRY Over the past several years, technology has reshaped the way we live, communicate and behave. It is a huge change that began in the 80’s when the first personal computers were launched into the market, and brands like Apple, Microsoft of IBM were absolute unknown to the masses; not to mention, Google, Whatsapp or Tesla. At that time, luxury brands were also experiencing their own transcendental changes, as in 1987 emerged the company LVMH Moët Hennessy Louis Vuitton SE. This merger triggered an evolution in the definition of luxury, a new stage in the development of the luxury market itself and how luxury is distributed these days. Back in 1983, the Wertheimer Family owners of Chanel, hired the iconic Karl Lagerfeld to rebuild the even more iconic brand created by the unforgettable Gabrielle Coco Chanel. Karl would give Chanel a brand new ‘look & feel’ and way to mix…