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definition of luxury

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Co-author Rebecca Robins, of the must-read resource book Meta-luxury: Brands and the Culture of Excellence is a champion in strengthening and making sense of the often misunderstood definition of ‘luxury’ and its fast changing dynamic as the appetite and consumption of luxury evolves like never before in history. This book released in 2012, is a must-read to get a clearer understanding and to make sense of what luxury really is — to know what are its key pillars, to understand what it is not, and it maps out something of a blueprint to what makes up the DNA of a luxury brand, a true luxury brand, and moves luxury beyond luxury. Getting beyond the marketing term and taking ‘luxury’ into the future, the authors take you inside via conversations with extraordinary talents in the business of luxury. Five years after its release we caught up with Rebecca Robins, to get…

When we think of luxury, whether we think simply of the word itself or its products and services, there are many adjectives that may come immediately to ones…

Having been in the industry of creating luxury interior designs for many years, we decided to take a closer look at the notion of luxury and what this…