In the English language to ‘reify’ means to turn an idea into a ‘concrete object’. This word served as inspiration for the name RUIFIER, a fine jewelery brand with roots in London.
The Concept and Philisophy
RUIFIER’s concept for its jewellery emerges from the interest and research into the contemporary and fine jewellery market. The brand’s philosophy when creating its jewellery is to harmoniously blend their innovative and characteristic designs with timeless elegance and luxury.
The Icon Collection
The Icon Collection draws on industrial chic, combining the juxtaposition of strong delicate gold and silver shapes with precious stones using traditional detailing. It brings together styles from eras past and offers designer glamour to everyday style. Each piece in the Icon Collection includes the RUIFIER “R” symbol in its design, this touch a reflection of the thoughtfulness and skill that has gone into the design of the different RUIFIER pieces.
The Kinetic Collection
The Kinetic Collection uses technology to produce as if magically, the ability for the stones to move in their settings. Playing on the notion of reflected starlight, each piece in the Kinetic Collection is named after a radiant star from our universe. The Collection combines strong architectural shapes with the unique Kinetic setting creating a modern and sophisticated look.
For more information visit www.ruifier.com