The evolution, then the process, of re-imagining one thing into another can be a lengthy process.
And when it comes to the creation of a new hotel based on the foundations of an established one, the process can be even more complex on multiple levels. The levels often involve repurposing, redevelopment, and rebranding combined.
The renowned Monte Carlo Resort and Casino in Las Vegas, opened in 1996, is a recent example. Its process of redevelopment began in 2015, and now by March of 2018, will officially be recreated into a new entity: the new Park MGM Las Vegas. Recently, we saw what had been done and what was planned.
Most of the hotel’s 2,700 rooms have been renovated. And, the property’s 290 guestrooms on its upper floors will be rebranded as the NoMad Las Vegas. This project will be completed by the end of 2018.
NoMad is a boutique brand, whose original hotel is in New York North of Madison – thus, NoMad. But the new Las Vegas hotel will be added to the city’s growing inventory of “hotels within hotels.” In 2013, the first Nobu hotel opened within Caesars Palace. The following year, MGM Resorts opened Delano Hotel, on the site of Mandalay Bay. In addition, the Four Seasons Las Vegas is on the top floors of Mandalay Bay.
The new Park MGM and NoMad will feature innovative experiences, especially in food & beverage. The NoMad restaurant, Eataly’s Italian Marketplace, and Primrose, a Provence inspired restaurant, steps away from the new Park MGM lobby, will be some of the new dimensions of the culinary life at Park MGM Las Vegas. In addition, Los Angeles culinary legend and pioneer of the food truck movement Roy Choi will, in the fall of 2018 will debut a Koreatown-inspired concept at Park MGM.
Right now, though, Bavette’s Steakhouse & Bar has already debuted as part of the evolution of the Monte Carlo into Park MGM. This is an intimate, dark oak, low-lighted restaurant, and blends vintage art, exceptional martinis and culinary expertise. This combination is part of Bavette’s old Speakeasy roots – in the back of Bavette’s, a hidden parlor bar awaits guests who want to begin their evening early or…. late.
Finally, and of equal importance to the new directions in dining, is Park MGM’s direct access to the city’s premier entertainment district, featuring the T-Mobile Arena, The Park, an immersive outdoor dining and entertainment district, and the MGM Park Theater, a 5,200-seat, $100 million entertainment venue. Recently, it was reported that Lady Gaga has signed a two-year contract to perform at the Park Theater, with her show is set to open in December 2018, and will run through 36 performances, ending in late 2019.
These new names in dining, entertainment and lodging herald a new energy that will no doubt challenge the more traditional venues in Las Vegas. And, as with all evolutionary processes, we’ll be excited to see what happens next.