Luxury Lifestyle Awards Middle East Winner, “Luxury Jewelry Brand”, United Arab Emirates
Kholoud Kurdi – Owner and Designer at TOUJOURS JEWELLERY
What is the biggest strength of TOUJOURS JEWELLERY? What skill-set do you require to have to stay on top of the jewelry game?
TOUJOURS biggest strength is offering different exclusive Designs. Different in concept, materials and execution; in order to survive in the jewellery industry and succeed, one should always invent new concepts and create interesting pieces. The gold & Diamond industry is very sensitive to skills, craftsmanship, finishing and manufacturing. Therefore, to succeed we highlight the beauty of these elements in every single piece.
What business development options do you have? Do you plan on expanding your operations abroad?
Expanding is always a great option for any brand to spread out internationally, and we are already planning to open in Saudi Arabia as well as London.
What are the key things we should know about your luxury business? What are your priorities and aspirations?
Priorities would be constantly looking for different and eye catching Gems, inspirations and ideas.
Could you describe your perfect client? What approaches do you take when dealing with requiring clientele?
My clients in general are people with high style and knowledge. People who want to be different and require exclusive pieces. A perfect client for me, is a person with gems knowledge and real passion for jewellery. It makes the process of designing or buying a piece much more fun and enjoyable.
What kind of business will your company be in the future, based on current trends in the luxury jewelry segment? Do you plan to focus solely on unique pieces for individual customers?
The main concept of Toujours is “exclusivity” and we will still carve a niche for our self in this market.
With the warm reception you received at the Luxury Lifestyle Awards, what prospects do you foresee for TOUJOURS JEWELLERY?
As I said in my small speech at the Gala, although I had won many Awards previously as an Artist and a Designer, but this time it feels different, because it is finally the Recognition of my Brand. I will sure only take it forward with all my strength, creativity and passion. Competing in the gold & diamond industry is not an easy matter, and I am so proud of raising Toujours as a woman in an industry dominated by men in this region.
published in partnership with the Luxury Lifestyle Awards