New media Luxe Digital launches to help luxury professionals understand how digital is transforming their business. Readers will learn how to stay relevant in a digital and mobile world to reach affluent Millennials and Generation Z consumers.
$1.42 trillion global luxury market remains one of the slowest industry to adopt digital. New digital-first brands have burst onto the scene and are taking market shares from established companies such as Louis Vuitton, Rolex, and Chanel. Traditional luxury brands struggle to connect with their affluent Millennials and Generation Z consumers who account for a growing share of luxury spending. This is particularly true on mobile and social media.
New media publication Luxe Digital is helping luxury and marketing professionals navigate the digital transformation of their industry.
“I’m thrilled to launch Luxe Digital and take luxury leaders through a journey of digital innovation and empowerment.” says Florine Eppe Beauloye, Co-Founder and Editor-in-chief of Luxe Digital. “The luxury sector has been underserved; There was clearly a gap in the market for a comprehensive, timeless, professional guide to digital for luxury, and Luxe Digital is our answer to it.”
Award-winning luxury digital marketing agency mOOnshot digital is backing up Luxe Digital. The new digital publication explores the ever-pressing need for a digital transformation of the luxury industry. Luxe Digital acts as an insightful source of authority for marketing professionals and decision-makers.
With a team of experienced copywriters, MBA students, university researchers, and luxury insiders, Luxe Digital publishes high-quality content aimed at professionals working in the luxury industry. Interviews with thought leaders, market research, and report papers will help senior executives stay relevant in the digital economy.
About Luxe Digital: Luxe Digital is a media publication that explores the digital transformation of the luxury industry. It provides high-end businesses with insights and in-depth digital understanding. (luxe.digital)
About mOOnshot digital: mOOnshot digital is a creative and digital agency providing bespoke marketing solutions and consultancy services to premium and luxury brands. (moonshotdigital.com)