Interview with Grandhotel Hessischer Hof, Luxury Lifestyle Awards Nominee

Tradition plays an important role at the Grandhotel Hessischer Hof. Wolfgang Prince of Hesse’s former city residence was converted into the Hotel Hessischer Hof after the bombings of the Second World War.

Grandhotel Hessischer Hof exterior

In 1952 the hotel opened, offering 35 rooms. In the subsequent years it was transformed into the leading hotel we know today – into the gorgeous Grandhotel Hessischer Hof. As a part of the “House of Hesse”, the hotel perfectly combines modern comfort with tradition. All over the hotel you can find artifacts from past centuries that have been made available by the “Hessische Hausstiftung” foundation, infusing their hotel with its unique charm. Since 1928 the “Hessische Hausstiftung” has set itself the goal of preserving Hessian cultural assets. Their owner Heinrich Donatus Landgrave of Hesse is Chairman of the Supervisory Board.

The Grandhotel Hessischer Hof was interviewed as a nominee for the Luxury Lifestyle Awards 2014

How has your company performed in 2013 and what are your expectations for 2014?

Our company has had an excellent performance, taking into consideration that the hotel has been under development since July 2013, and our GOP has been above budget in 2013. For 2014 we expect a similar performance as the development is still ongoing till end of April 2014 and it will need a bit of time to inform all our guest about the new development and the completion of the construction.

In the long run we generate total revenue of € 9 Mio. per year, which we are planning to constantly increase over the next years.

What your current expansion models and which are your hotel opening plans for 2014?
With the completion of the construction end of April the Grandhotel Hessischer Hof will finish a development process that has started in 2009 with an investment of approx. € 16 Mio. Different parts of the hotel have been redesigned in the last couple of years, e.g. renovation of 28 Executive Rooms, 35 new bathrooms in the Superior Rooms and Junior Suites, renewal of the employee restaurant, lounge and changing rooms, new facade with new sound isolating windows, new fitness and health area and our new Presidential Suite with boardroom and roof-top terrace.

Future plans are a soft-refurbishment of the lobby area as well as some of the function rooms. The reconstruction of the underground parking and the kitchen area will follow.

Grandhotel Hessischer Hof suite bed

Please name 3 of your most innovative marketing initiatives in 2013

One main marketing initiative was to complete our hotel concept with the construction of “Finest Fitness & Health” and the new Presidential Suite, both developments are obligatory for a 5-star superior hotel, member of “The Leading Hotels of the World” and “Preferred Hotels & Resorts”.

Accompanied by the renaming of the hotel from “Hotel Hessischer Hof” to “Grandhotel Hessischer Hof” our guest now have a clear idea of what they can expect and what we offer. This marketing action has the goal to transport our idea of hospitality, quality and service to the customer and to demonstrate the high standards that the Grandhotel Hessischer Hof already offers.

Our third marketing initiative in 2013 has been the start of a new brand “Das Haus Hessen/ The House of Hesse”, which combines the different companies from our owner, the Landgrave of Hesse, under one roof. By supporting each other and with the exploitation of synergies all companies (hotels, vineyard, museum, stud, etc.) will benefit from this, extend their degree of brand awareness and reach new clients and potential guests.

Which do you see as the biggest opportunities vs. biggest challenges looking ahead?

Our biggest opportunity is to offer our guest a unique hotel concept that is based on high quality, first-class service, warmth and pure charm. At the same time our biggest challenge is to find this small niche in a highly competitive hotel market with 271 hotels in Frankfurt. Visitor numbers in Frankfurt are now reaching 7 Mio. each year and are supposed to go up to 10 Mio. per year. However, new hotels are under development and the number of hotels is constantly growing. The pressure of competition is increasing and not only the fight for guest but also for employees has started.

Grandhotel Hessischer Hof suite1

What are the pillars to the strengths and growth of your brand?

The Grandhotel Hessischer Hof has opened in 1952 and is Frankfurt’s only privately run luxury hotel, which is owned by the family foundation of the landgraves and princes of Hesse. Upon entering our extraordinary Grandhotel the curtain unveils a completely different world, where you can see exclusive paintings and antiques from the collection of the landgraves and princes of Hesse, in total more than 1.500 pieces, which can be admired around the whole hotel.

The greatest importance is to give everyone of our guests an unforgettable stay. The exceptional service at the Grandhotel Hessischer Hof are on the one hand the variety of complimentary amenities that leave nothing to be desired for our guests and on the other, even more important, hand our members of staff. We always put special emphasis on a very personal, warmly and open-hearted first-class service and have very loyal and faithful employees who are working for the Grandhotel Hessischer Hof since many years. Hence, our regular guests are very well known and have found their second home at our hotel. The combination of our young and our experienced employees, which are working in some cases over 35 years and more at the Grandhotel Hessischer Hof, result in a remarkable service and a team, which is highly motivated as well as knowledgeable and has a passion for details. All of them give our guests the feeling of being at home and knowing every guests and their needs in advance.

How important are luxury events for your brand awareness and for both B2C and B2B?

Luxury events have a great importance for the Grandhotel Hessischer Hof in order to present our brand to potential customers and to increase brand awareness. Very interesting are events that combine luxury brands from different industries or services as they offer the possibility to reach new customer groups and to point out our unique selling points. The Grandhotel Hessischer Hof is regularly participating in luxury events, for example with local luxury brands like automobile companies or jewelers. In the past a selection of regional, luxury partners has also visited Moscow to reach potential Russian customers.

Interview published in collaboration with Luxury Lifestyle Awards 2014

Nominee: Luxury Lifestyle Awards 2014, London UK

Company / Brand Name: Grandhotel Hessischer Hof
Company / Brand Web Address: www.hessischer-hof.de

http://www.luxurylifestyleawards.com

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