Rémy Martin launches a glorious concept in sharing the experience of cognac with the opening of its first members club, La Maison Rémy Martin, for two weeks only from the 25th November – 6, 2014.
The exclusive club, which will be located on 19 Greek Street in Soho, will include two bars featuring Rémy Martin cognacs, a program of creative workshops and the opportunity to meet London’s talented craftsmen.
Four Floors of Sensuality and Thrills in the Experience of Cognac
The private members club, which is the first to be opened by a cognac brand, will take over all four floors at 19 Greek Street, allowing guests to experience a sensual and thrilling journey through Rémy Martin’s heritage and passion for craftsmanship and expertise.
The first floor will feature the VSOP Bar & Lounge, where guests will be able to experience the enchanting work of five of London’s most talented mixologists, including Agostino Perrone from The Connaught Bar, Erik Lorincz from The American Bar at The Savoy and Alex Kratena from the Artesian. They will come together for the first time in history to create a unique, bespoke cocktail menu, designed especially for La Maison Rémy Martin.
On the 2nd floor of the club, guests will find the “Cognathèque”: a retail space featuring an elegant seating area, offering members the opportunity to sample and buy Rémy Martin cognacs sold worldwide, including special editions and a range of historical bottles. The Cognathèque will also be used for a masterclass on Rémy Martin cognac, hosted by the knowledgeable International Brand Ambassadors of the house.
Continuing the journey, the next storey will host “L’Atelier Rémy Martin”, an exclusive space where Rémy Martin will collaborate with selected lifestyle brands to offer creative workshops. Paying homage to the idea behind 19 Greek Street – a space for experimentation and advancement in design – this floor will also display selected pieces of Rémy Martin’s latest Futur Heritage project in collaboration with ECAL, the renowned Swiss university of art and design. Ten graduate Master students explored the theme of mixology and created unique, forward looking interpretations of the modern cognac consumption.
The 4th floor will feature the Rémy Martin XO lounge, a bar at which guests can try Rémy Martin XO serves.
By Personal Invitation Only
La Maison Rémy Martin will be accessible for members only who will be personally invited. For members of the public wanting to visit the club, there will be a competition in which 100 lucky people will win the chance to become a member of La Maison Rémy Martin.