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Haute Couture Jewelry Designer Alexandra Mor Creates Exclusive New Pieces for Bergdorf Goodman

Celebrating two major milestones haute joaillerie designer Alexandra Mor on April 17th 2015 both marks her brand’s 5th anniversary and the debut of her collection at Bergdorf Goodman in New York City.

Jewelry designed by Alexandra Mor makes a bold statement, each piece executed with great skill and exudes elegance and sophistication.

The Beginning of a New Era in The Designers History

ALEXANDRA MOR headshotThe start of a new era for Ms. Mor, EAT LOVE SAVOR’s Designer To Watch, moving upwards in the expansion of her studio’s bespoke service to offer her exquisite, limited-edition and one-of-a-kind pieces at the iconic retailer, which will unveil a renovated jewelry space later this year as part of a five-year strategy to renovate and update its women’s store.

Color Punctuated Stories in this Beautiful Capsule Collection

The capsule collection, ‘Color Stories,’ which will include 16 new pieces created especially for the launch at Bergdorf Goodman, celebrates femininity with curvy silhouettes and a soft palate of 6 new colors: Coral, Pink, Pearl, Golden-Wheat, Lilac-Aqua, and Green-Mint, combining stones such as Rose Quartz, Moonstones, Coral, Andean Opals, Pink Opals, Baroque Pearls, Aquamarine, and of course Diamonds. Each piece is designed and handcrafted in Alexandra’s New York City studio and features rare, exceptional gemstones juxtaposed with 18K yellow gold and platinum. Her work for Bergdorf Goodman will include the unmistakable details that distinguish the Alexandra Mor collection, including the knife-edged wire and yellow gold interior lining that is incorporated into every piece as a “retrospective to the past.”

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[pullquote]Said Alexandra Mor, “There is so much about the history and current experience of Bergdorf Goodman that coincides with my brand’s story, so it was only natural to make it my premiere retailer in New York City. I’m honored to be included among the extraordinary jewelry designers that call Bergdorf Goodman home.”[/pullquote]

Jodi Kaplan, Bergdorf Goodman’s Vice President/Divisional Merchandise Manager, Jewelry & Watches stated, “We have been following Alexandra Mor with keen interest for some time and have seen her collection evolve into a comprehensive assortment of modern classics. Alexandra designs elegant and timeless jewelry with an unwavering attention to detail. Her creations are balanced, beautiful and come from a unique point of view. I am sure that this collection will resonate with our Bergdorf Goodman clientele.”

For more information visit www.alexanramor.com and http://www.bergdorfgoodman.com

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