Subtle, often hidden innovations in construction are as critical to the Malone Souliers shoe as the beauty of its line.
The position of each heel is exactingly centralised for optimal balance. Every inner sole is cushioned below in buttery-soft lining for comfort. In the Malone Souliers mule, the ‘Spring-o-Lator ’ (an ingenious device invented in the US in the 1950’s) prevents the unattractive ‘slapping’ sound whilst walking.
Fit, Form, Function + Fashion
The shoes are beautiful as is the experience of wearing them. With this as a guiding principle, Mary Alice Malone crafts each collection, which co-founder Roy Luwolt develops into a luxury brand and business, both informed by the aesthetic of conceal-and-reveal of the 1950’s and 1970’s, inspired by iridescent women of the same era, girls and women who the indivisible founders of Malone Souliers find to be as iconic as they are ironically sexy.
About MARY ALICE MALONE: Creative Director of Malone Souliers
Mary Alice Malone was born and raised in the heart of the Pennsylvania countryside. A talented horse rider, she was selected for the Junior Olympic Equestrian Team at an early age. Soon, however, her desire to create grew too loud to ignore and she enrolled in art school in Colorado. Engaging in the various processes of furniture design, from welding to carpentry and upholstery, Mary Alice found her skill in her hands – and eye – settling into her vocation as a ‘maker’.
This talent and craftsmanship came to rest in the design of shoes, and Mary Alice’s own interest in this oft-fetishised and revered icon of the woman’s wardrobe. She honed her craft at Cordwainers at the London College of Fashion and continued to develop her skills at a number of renowned ateliers, before launching her own label. Malone SouliersTM is the culmination of Mary Alice’s scrupulous research of the craft, and her dedication to its mastery. Malone Souliers’ headquarters, housing the brand’s design studio, showroom and commercial and creative offices are situated in London’s Mayfair.
About Malone Souliers: The Evolution of a Growing Global Luxury Shoe Brand
Malone Souliers, co-founded by Mary Alice Malone and Managing Director, Roy Luwolt, is a bold and unapologetically feminine footwear brand. In the five seasons since its launch, the brand has garnered a global reputation for beautifully crafted collections in the finest skins and materials, and a truly unique and vivid palette of colourways. Already sold in many of the world’s finest stores, the duo has ensured that Malone Souliers has rapidly developed cult status, with a following to match, counting stellar names such as Lupita Nyong’o, Solange Knowles, Caroline Issa, Cameron Diaz, Gemma Arterton, Diane Kruger, Blake Lively and Elizabeth Olsen amongst their clients.
Unwavering Attention to Detail
The Malone Souliers ethic is governed by proportion, beauty of line and an unwavering attention to detail. The female foot and the enhancement of its beauty, the perfecting of its arch, are paramount. The techniques are of age-old provenance and the materials of exquisite quality.
Mary Alice Malone, the brand’s Creative Director, has a singular view. “The high heel is a magician. A beautiful heel will sculpt the foot and create a transformative reaction through the entire body. They will affect posture and the way you walk – but also the way you talk, the way you carry your head, your entire bearing.”