Discover ‘Patrón en LALIQUE: Serie 2’

Patron Lalique Brochure Photography Shoot; PRN1-TEQ-17-00126; Lalique; Bottle and Box; 5/9/17; Kenji Toma; Yoni Ben-Yosef, yoni@cartelandco.com; “Quixote Studios – Studio 3 ; 1011 N. Fuller Ave. West Hollywood, CA 90046” MullenLowe; Lauren Malizia; Cartel & Co

Combining Mexico’s mastery of artisanal tequila and  France’s crown jewel of the crystal industry, once again Patrón tequila and LALIQUE have come together for an exclusive collaboration: Patrón en LALIQUE: Serie 2.

In 2015, Patrón and LALIQUE released to great acclaim the first in this landmark series, Patrón en LALIQUE: Serie 1. That limited edition crystal decanter was influenced by René Lalique’s early Art Nouveau style, which he pioneered in the late 19thth century. In the 1920s, René was one of the moving spirits and principal influencers of Art Déco. Following that progression, for Patrón en LALIQUE: Serie 2, LALIQUE’s master artisans have created a stunningly elegant crystal decanter inspired by Lalique’s signature Art Déco design and avant-garde vision. Both France and Mexico share a claim to the Art Déco movement, and this extraordinary bottle captures that collective design sensibility.

Patron Lalique Brochure Photography Shoot; PRN1-TEQ-17-00126; Lalique; Bottle and Box; 5/9/17; Kenji Toma; Yoni Ben-Yosef, yoni@cartelandco.com; “Quixote Studios – Studio 3 ; 1011 N. Fuller Ave. West Hollywood, CA 90046” MullenLowe; Lauren Malizia; Cartel & Co

Like-minded and committed to quality and craftsmanship

“Both Patrón and LALIQUE are like-minded in our steadfast dedication and commitment to quality and craftsmanship. It’s what first brought us both together two years ago to create this first-of-its-kind collaboration, and those bonds are just as strong today as we proudly introduce the second release in this groundbreaking series,” says Ed Brown, President and CEO of Patrón Spirits International.

Silvio Denz, Chairman and CEO of LALIQUE, says, “We are proud to partner with Patrón again on this second edition. Our two brands share strong and mutual values of creativity, and artistry, both striving for uncompromising quality and excellence. Creating such an exceptional decanter is very challenging and represents countless hours of work due to the finesse of the design. Our master craftsmen put all of their savoir-faire and passion into producing each bottle, signifying their unwavering commitment to mastery and beauty.”

Discover the decanter through a 360° view on lalique.com

Limited availability

Only 299 bottles of Patrón en LALIQUE: Serie 2 have been created, each skillfully handmade and individually numbered at LALIQUE’s glass factory in Wingen-sur-Moder, in Alsace, France. In this region of tremendous glassmaking tradition, LALIQUE’s dedicated glassmakers combine an exceptional mastery of modern techniques and traditional skills throughout the complex crystal making process. Each piece is blown, pressed, fashioned, cut, engraved, polished and signed.

Graceful design and iconic emblem

The bottle is characterized by straight lines and the graceful contrast between clear and frosted finishes, emblematic of LALIQUE’s iconic, signature style. Its simple yet refined design was inspired by Mexico’s indigenous Weber Blue Agave plant from which tequila is produced. The decanter’s rounded crystal stopper is amber in color, to marry with the hue of the extra añejo tequila inside the bottle, and features Patrón’s iconic bee emblem, detailed in pure gold enamel. The bottle is presented in an equally elegant display case, which rotates to reveal the bottle and stopper, making for a truly dramatic presentation, whether at home or in a bar or fine restaurant.

A work of art, inside and out

It’s not just the bottle that’s a work of art. For Patrón en LALIQUE: Serie 2, Patrón’s master distiller Francisco Alcaraz and his talented team created an exceptional blend of extra añejo tequilas, aged in the barrel room at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico, for an average of more than seven years. Tequila from three different types of barrels was carefully hand selected to create the perfect balance of agave and oak for this release: American oak, French oak, and Spanish Sherry. Patrón en LALIQUE: Serie 2 extra añejo tequila is marked by its bright crystalline color, with a sweet aroma and taste of fruit (apple, banana and pear), vanilla, light agave, raisin, and pecans. The finish is long and pleasing, with notes of oak, agave, caramel, and fruit.

Patrón en LALIQUE: Serie 2 (750ml) retails for the suggested price of US$7,500 at
fine spirits retailers and in select duty free stores across the world.

About Patrón Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrón tequila is crafted with meticulous precision and care. Though Patrón has grown to become one of the most-recognized and respected luxury
spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco,
Mexico, in the same small batches and with the same commitment to quality and
craftsmanship. For more information about Patrón tequilas and liqueurs, please visit
www.patrontequila.com.

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