Discover: Luxury Brand: CHANEL

Iconic and Irreplaceable CHANEL. Gabrielle “Coco” Chanel is arguably one of the most iconic and game-changing women in fashion. Born in 1883, she opened her first boutique for women’s hats in 1909, later expanding into practical sportswear, couture, perfume, cosmetics, handbags and jewelry. The fashion house has become one of the most influential forces in fashion since this time, keeping with their tailored look and elegant simplicity for all designs.

A Brief History of CHANEL

Coco Chanel was born Gabrielle Chanel but changed her name after overcoming an impoverished childhood and strict convent education. She opened her first boutique in 1913 and began by designing practical sportswear, and much of the clothing was made of jersey fabric, which was unheard of in women’s fashion at the time. CHANEL began designing jewelry in the 1950’s to complement their designs. Around 1919, Chanel moved her fashion house to 31 Rue Cambon in Paris, which is still the headquarters of the company today. Chanel had a strong personal conviction and strove for perfection, which carries over into her designs. Chanel is especially famous for her signature skirt suits, quilted handbags,cardigan jackets and “the little black dress”. As is visible today, her fashions stand the test of time and did not change much from generation to generation!

Enter Karl Lagerfeld

Karl Lagerfeld took over as the chief designer in 1983, after Coco’s death in 1971. The brand produces women’s fashion, cosmetics, perfumes, accessories, and skincare products – all designed with ideas of simplistic elegance in mind.

Headquartered in Paris, Available, Worldwide

Headquarters at 31 Rue Cambon, Paris, France, CHANEL pieces are sold exclusively at CHANEL boutiques, through department stores and certain specialty boutiques.

Essence of the Brand

The house of CHANEL was built on ideals of simplistic elegance and revolutionized women’s fashion. Coco Chanel’s designs were so unique at the time and they became symbols of luxury and sophistication. Since Karl Lagerfeld took over as chief designer in 1983, there has been a visible effort to “build a better future by expanding on elements of the past” by “changing nothing and everything”. For more information about CHANEL, visit www.chanel.com

 Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel

VIDEO

Bio: Coco Chanel

by Kendra Murphy

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