“Oh Lord, won’t you buy me a Mercedes-Benz?” When Janis Joplin penned these lyrics in 1970, they were intended to poke fun at our desire for the finer things in life. Mercedes-Benz, synonymous with luxury and refinement, was one such thing.
Since then though, these words have been used to express the allure and appeal of owning a Mercedes-Benz — Mercedes-Benz even used them in their advertisements as recent as 2007. And with Mercedes-Benz leading the way in “greening” the car industry, a Mercedes-Benz is definitely a finer thing in life.
The History Of Mercedes Benz
Born a decade apart and living 60 miles from each other in Southwest Germany, two men, with a love of cars created an icon of luxury. Gottlieb Daimler was working on a gasoline-powered automobile. His dream was to install these engines in every type of vehicle — “on land, on water and in the air”, and in 1886 he produced the world’s first four-wheeled automobile. Emil Jellinek, a man of wealth and influence, became an investor and promoter of Daimler-Motoren-Gesellschaft’s (DMG) automobiles.
The Origin of the Mercedes Benz Name
In 1898 entered the first four-cylinder automobile in a racing event under the name ‘ Mercedes’ named in honor of Jellinek’s beautiful daughter. After winning a number of races Mercedes was known in racing circles gaining prestige for its high-performance. In 1872 Bertha Benz drove her husband Carl Benz’s three-wheeled vehicle 90kms, successfully completing the world’s first long-distance journey, and becoming the first woman motorist in history.
Carl Benz received a patent for his gas engine and by the end of the 19th century Benz & Co had become the world’s leading automotive manufacturer. In 1926, due to economic necessity, these two leading car manufacturers merged to form Daimler-Benz and started production of the Mercedes-Benz, and began the journey to luxury automobile superstardom.
The Prestigious Mercedes-Benz and its Place In Popular Culture
Mercedes-Benz has long been known for crafting vehicles that emphasize luxury and refinement. For many, its vehicles are sleek symbols of status, success and achievement. But Mercedes-Benz is also on the cutting edge of safety technology. Their cars are designed to hug the body, making the driver feel one with the car. The butter soft leather, on the seats and wheel stimulate the senses and add to the luxury car experience. Along with all the safety, style and performance features, what’s not to love about Mercedes Benz?
Celebrity, Glamour and Mercedez Benz
Well celebrities caught on and were and are many of the cars owners. It was the first to offer anti-lock brakes, air bags and traction control. The 1956 movie High Society, with Grace Kelly and Frank Sinatra, introduced movie-goers to the Mercedes 190 SL. The iconic image of Grace Kelly behind the wheel of this sporty convertible has come to symbolize glamour and romance. In December 1991, Princess Diana acquired a Mercedes 500SL. She became the first member of the British royal house to drive a foreign car privately but in response to criticism from the government she returned the car in September 1992. Today, celebrities from Jack Nicholson to Patrick Dempsey to Jude Law can be found in the driver’s seat of a Mercedes-Benz.
Mercedes-Benz Fashion Week
Since 2001 Mercedes-Benz has had title sponsorship of Fashion Week in New York. Creating a connection between fascinating and innovative car and fashion design through the presentation of top designers’ latest collections, Mercedes-Benz appeals to luxury lovers.
The Future of Mercedes-Benz
BlueEfficiency, the Mercedes-Benz E-cell technology offers battery electric and emission free driving and is available in over 85 Mercedes’ models. Once again, Mercedes-Benz leads other car companies in technology and responsibility reduction of environmental impact. With all of history, commitment to quality, luxury and keeping its eye on the future, this luxury car leader continues to stay on top and remain an icon of luxury.
by Lianne Scott