Discover: FRONT ROW LONDON: London’s first luxury rental retailer online

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Front Row is London’s premiere destination for on-demand luxury, granting you instant access to rent the latest pieces straight off the runway from the world’s most coveted designers.

Front Row’s online platform enables you to keep up to date with the hottest designers and trends of the moment, whilst eliminating the need to purchase. Featuring hundreds of styles from up-and-coming designers and well established favourites – including Fendi, Gucci and Chanel.

Founder Shika Bodani’s aim is to provide a lifestyle service that eliminates the age old fashion question: ‘Will I ever wear this again?’ .. and with Front Row, you don’t have to. Catering beyond mere party season needs, Front Row allows customers to rent pieces from its curated lineup of couture, ready-to-wear, seasonal pieces and accessories.

Stay stylish on the slopes, from après-ski chic in Moncler, to ski-ready in Fendi’s fur-trimmed monster jackets. Rent the latest in designer skiwear and luxury furs, exclusively with Front Row.

Front Row’s unique voting system allows you – the customer, to vote for your favourite items, upon which the company’s buying is based. Allowing Front Row to be a service tailored to your wish list. If a customer wishes to rent a certain item not already offered they can simply upload a photo to the site to have it available – See It, Love It, Rent It.

Working as a full lifestyle service, Front Row has stylists on hand to help customers create the perfect outfit for any occasion. Whether you’re looking for that showstopping atelier gown, or a holiday capsule wardrobe – Front Row has got you covered, for when the only thing you need to own… is the spotlight. For more information visit  http://www.frontrow.uk.com