Juwelina Paris, a couture jewelry brand that launched in Europe late last year will now be showcasing its Hearts on Fire Collection. Juwelina Paris’ designs are reminiscent of European heritage, carefully crafted by their master artisans to ensure every piece is exclusively perfected for longevity.
What gives Juwelina Paris’ temple of luxury an edge is its ability to bring phenomenal brilliance through its uniquely crafted stones. Their trademarked Burmaline stones are exquisitely created in the hearts and arrow cut, a technique exclusively reserved for diamonds due to its significant costs. The sheer brilliance this cut offers results in a fiery luminance of each cut stone. Clients recognize that the extraordinary brilliance of a hearts & arrows gem is so superior, that it results in the same splendour as a diamond.
As a brand, Juwelina Paris is indulgent but still forays into a price segment that has never been touched before, making its luxuriously designed pieces, more accessible. Juwelina Paris’ pieces can be described technically as being crafted of Sterling Silver with its trademarked Burmaline stones, that offer a superior shine due to its heart and arrow cuts a legacy reserved only for diamonds. The jewelry therefore falls into a category of its own and will appeal to a new set of Indian audience.
Having launched in Europe last year, the brand plans to introduce its awe-inspiring pieces to the markets of India where it will retail online backed by an elegant web-portal and a sound distribution network from July 15th 2016 onward. Juwelina Paris caters to an evolving set of discerning patrons who are intelligent, aspire for elegance, seek longevity, are tasteful and in every sense global.
Commenting on the launch of the brand in India, Spokesperson Cindy Lorraine stated, “The “Hearts on Fire” collection is inspired by the signature hearts and arrow cut. Considered to be unmatched in perfection and beauty, we aimed to deliver extraordinary fire & sparkle in each stone. The unique faceted pattern can be seen looking through it, where you will see arrows radiating outward in the crown of a H&A Burmaline stone. Turn the Burmaline over and a circle of hearts appears in the pavilion.”
“We at Juwelina Paris understand that the modern women is looking for premium quality as well as elegant design aesthetics. A rare combination of accessibility adorned with European high fashion couture, makes Juwelina Paris a glamorous proposition for the Indian patron. Our master artisans craft exquisite pieces using the finest Burmaline stones with sterling silver. Unrivalled craft & glittering Burmaline stones bring effortless Parisian elegance to our clientele.”