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Women in Luxury

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The inspired story of Eden Diodati is one of jewellery and with consideration for its impact on humanity. Founded by Jennifer Ewah, it is a tale of rebirth through creativity, personal journey, and about a group of remarkably brave and resilient women from Rwanda, seeking to rebuild their lives following the devastation of civil war and genocide. Eden Diodati, expresses itself in the beautiful artistry of its jewellery pieces with a connection to the brand’s social purpose. Their goal is to positively impact with a shifted paradigm in high-end jewellery and bring to market ethical luxury, with priority to craftsmanship, provenance and elevated design. Eden Diodati’s story represents collaboration across continents, transcends cultures and celebrates artisanal heritage for positive social good. The brand works with master craftswomen from Rwanda, and sources metal components accredited by the Responsible Jewellery Council from Italy. We are delighted to have the opportunity to Q…

Co-author Rebecca Robins, of the must-read resource book Meta-luxury: Brands and the Culture of Excellence is a champion in strengthening and making sense of the often misunderstood definition of ‘luxury’ and its fast changing dynamic as the appetite and consumption of luxury evolves like never before in history. This book released in 2012, is a must-read to get a clearer understanding and to make sense of what luxury really is — to know what are its key pillars, to understand what it is not, and it maps out something of a blueprint to what makes up the DNA of a luxury brand, a true luxury brand, and moves luxury beyond luxury. Getting beyond the marketing term and taking ‘luxury’ into the future, the authors take you inside via conversations with extraordinary talents in the business of luxury. Five years after its release we caught up with Rebecca Robins, to get…

In this ongoing series, EAT LOVE SAVOR interviews women that are making a difference in the field of luxury across many categories and around the world, celebrating their leadership, innovation and the many positive changes they are making in the business of luxury. Luxury as a business is a vastly complex landscape, blending past and present with the needs of today and tomorrow. There are a great many people making great strides in ensuring it remains strong and relevant. It gives us great pleasure to introduce you to a company making a big impact with the potential to make an even bigger ripple, a butterfly effect – Positive Luxury. Their mission is “Inspiring people to buy better and influencing brands to do better.”  DIANA VERDE NIETO, CO-FOUNDER AND CEO, POSITIVE LUXURY Diana Verde Nieto is the co-founder and CEO of Positive Luxury, the company behind the Butterfly Mark; a unique…

We had the honor and opportunity to chat with Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World to get her insights into the role of digital and social media in the luxury hotel sector. The Leading Hotels of the World, Ltd. is a prestigious luxury hospitality organization representing more than 430 of the world’s finest hotels, resorts and spas. With headquarters in New York City, the company maintains a network of 25 offices in key cities around the world. A Brief History of The Leading Hotels of the World, Initially known as “The Luxury Hotels of Europe and Egypt” the company was established in 1928 by a group of influential and forward-thinking European hoteliers starting with 38 initial members, including Hotel Negresco in Nice, the Mena House in Cairo and King David Hotel in Jerusalem. The group recognized the importance of establishing direct contact with the traveling…

Jewelry designer Alexandra Mor’s work reflects a legacy of uniqueness and style that originated in the family of French fashion couturiers. With her at the helm, every piece of Alexandra Mor jewelry is destined to become an heirloom. Timeless. Exquisite. One-of-a-kind. “I like to think of my pieces as heirlooms in the making.” Being the daughter of a dressmaker had other benefits, too. [pullquote]“My mother made my clothes. They were always unique – down to the fabric, cut and texture. My love for design has never wavered. ”[/pullquote] As an adult, Alexandra pursued a film production career, but her creative soul was eventually won over by jewelry and gemstones when she accompanied her husband, part owner of a NY-based wholesale diamond manufacturing house, on a buying trip. Having developed her own aesthetic expression within the haute couture jewelry world where every piece is an individually-tailored handcrafted work of art, Alexandra now…

Chapter 1 Introduction: Why Meta-luxury? Luxury, as a concept, has been used in many different ways. As a term, ‘luxury’ has amassed a multitude of meanings and, in that very process of accumulation, its true meaning has become diluted. Th e word luxury has its roots in Latin: luxus, meaning ‘abundance’ and ‘sumptuous enjoyment’. Roman history relays a number of accounts of the term, often with the decidedly insalubrious connotation of sinful enjoyment, or with a pejorative tone, deriding the extravagance of the nouveaux riches. Th e Greeks had a number of words for luxury, each with its own subtle, or in some cases less subtle, connotations. Today, the generic, middle-of-the-road definition sees luxury referring to those goods whose price makes them exclusive, affordable only to a limited number of affluent individuals. While in principle this concept is sufficiently precise, it is in fact rather blurred. How expensive? How exclusive?…

INTERVIEW REBECCA ROBINS Rebecca Robins REBECCA ROBINS is European Director for Interbrand and co-author of the book META-LUXURY. Rebecca has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the Financial Times, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave). Rebecca holds a First Class degree from Cambridge University in French and German and an M. Phil. in European Literature. INTERVIEW WITH REBECCA ABOUT META-LUXURY Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Inside the pages of Meta-Luxury lies important research we think serve as great guidance to steer the luxury market and brands well into…

Pablo Picasso is quoted as saying, ‘Action is the foundational key to all success.’ This statement rings true for one of the most successful, female entrepreneurs in America’s history, Estée Lauder. Profile of ESTÉE LAUDER, The Woman and the Brand: The Beauty of Success Estée herself said, ‘I did not get [success] by wishing for it or dreaming about it or hoping for it. I got there by working for it.’ Founder of the Luxury makeup line loved by women the world over, Josephine Esther Mentzer lived modestly in New York City with her immigrant parents. Her humble beginnings in the beauty care industry started when she sold skin care creams created by her uncle, a chemist, to local resorts and beauty shops. In 1948 after creating a skin care line of her own with husband Joseph Lauder, she worked hard to persuade luxury specialty store Saks Off 5th Avenue…

There was a time when casual wear meant nothing more than slouchy sweats or flannel pajamas.  This is no longer the case and today the loungewear category has become the fastest rising within the retail sector. The leader in this area is DKNY, Karan’s label which has been manufacturing luxury clothing for women around the world since its inception in 1985. Luxury Loungewear’s Popularity So what makes loungewear suddenly so popular?  The answer appears to be two-fold.  More and more women are working from home and in doing so are not required to wear the suits and skirts reserved for the corporate world.  These same women want to work in comfort but still feel the desire to be every bit as sophisticated and well put together as their corporate counterparts.  Another factor involved seems to be the economy.  Although the restaurant business has seen a serious downturn in patronage, it…