Chandon_Holiday_2015_On-Background

A beautiful bottle for the 2015 holiday season was created for Chandon by ButterflyCannon who gave their Blanc de Noirs sparkling wine a fresh, festive and shareable new look, that was perfect for parties, gatherings or even nights in with ‘besties.’

The bottle is wrapped in a shrink sleeve showcasing a series of playfully festive messages in the same contemporary tone of voice as Chandon’s female millennial consumers. Wrapping seamlessly round the bottle and designed to invite and maximise the opportunities for sharing on social media platforms, these messages reflect the fun, spontaneous spirit of the brand and its 2015 festive communication platform, #BestieWishes.

About this Pretty Holiday Limited Edition Bottle

The shrink sleeve enclosing the bottle is a pure, satin white, which provides a luxuriant canvas to showcase the messaging, which is drawn in a playful, hand written typeface created especially for the bottle and executed in subtly sparkling metallic ink. Elsewhere on the bottle, the Chandon logo, with its iconic shooting star, is woven whimsically into the layout of the messaging, whilst in a break from convention, the foil capsule around the neck of the bottle is kept deliberately naked, to give a clean and contemporary silhouette in keeping with the relaxed, informal nature of the brand.

Jon Davies, Creative Director of ButterflyCannon comments, “We have worked closely with Chandon for a number of years now, and their festive gift-packs are always an enjoyable challenge. This year, the team have created a mischievous yet premium piece of design that communicates both the festive spirit of the holiday season and the ‘casual chic’ positioning of the brand in an instant.”

Katherine White, Brand Manager at Chandon, LVMH, adds, “After the success of last year’s holiday design, we were eager to partner with ButterflyCannon again to exceed our consumers’ expectations. This year’s Holiday Limited Edition delivers on that goal, allowing Chandon to enhance our consumers experience of the brand through packaging.”

EAT LOVE SAVOR magazine
Author

EAT LOVE SAVOR® has, since 2010, been more than a virtual platform and print magazine. It is an affluent lifestyle foundation for all the tiers of wealth: from mid-level to core affluent, from high net worth, to ultra high net worth. This readership desires the most clarifying, yet nuanced information on luxury travel, cuisine, home décor, jewelry, and real estate. Within our pages, the reader finds content that identifies the Zeitgeist of the affluent human experience — travels that expand awareness, cuisine that underscores and heightens the perfectibility of taste, objets d’art that exude singularity, provenance and worth. In all these, we strive to seek the meanings beyond elite, elegant, and excellent. We seek the sublime, as we experience what is beyond the horizon, with a copy of EAT LOVE SAVOR® as our guide.

Comments are closed.