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Luxury advertisers often favor luxury magazines and high-end lifestyle media to target their affluent consumers with their advertising campaigns. Selecting the right publication to launch a marketing campaign can, however, be sometimes complicated. This is especially true for premium and luxury brands who have to carefully consider the context in which their products will appear. To help luxury advertisers select the right media mix, Luxe Digital recently published a comprehensive review of the best luxury magazines for advertisers to launch their marketing campaigns. This is the ultimate list of affluent magazines for marketing professionals. This first ranking focuses on Southeast Asian publications to target affluent consumers and high-net-worth individuals (HNWIs) in Asia. From Singapore to Malaysia, Indonesia, Thailand, Vietnam, Macao, and Hong Kong, these are the best luxury magazines to plan the optimal marketing campaign and reach an affluent audience in the region. The online versions of luxury lifestyle magazines…

Affluent Millennials are the luxury industry’s most covered consumers target as their contribution to global luxury sales increased to 30 percent last year. More importantly, Millennials and Gen Z consumers drove 85 percent of the luxury growth in 2017 according to research group Bain & Company. In fact, Millennial consumers are expected to surpassed Baby Boomers as the largest consumer segments in the United States by 2019. The Pew Research Centre found indeed that the “Millennial generation continues to grow as young immigrants expand its ranks. Boomers – whose generation was defined by the boom in U.S. births following World War II – are ageing and their numbers shrinking in size as the number of deaths among them exceeds the number of older immigrants arriving in the country.” 4 tips for premium brands marketing to Millennials Luxury marketers are therefore focusing their attention on understanding and winning over the Millennials…

Millennials are transforming the luxury travel and hospitality industry. Younger travellers are indeed seeking authentic travel experiences and shareable adventures when planning vacations abroad. According to recent research by the Boston Consulting Group, Millennials are 23 percent more likely to travel abroad than older generations and they already make up 20 percent of all global travellers. As a result, luxury hotels and travel agents need to find new ways to engage with the new generation of travellers. Authenticity and shareability are key to win Millennial travellers Millennials are inspired by stories of authenticity and truthfulness they see on social media. They want to experience traditions of the country they visit. Hotels who embrace values of environmental sustainability and social responsibility are also able to convey an essential sentiment of authenticity that younger travellers greatly value. In parallel, Millennials want to be able to share their experience abroad with their friends…